For most businesses, a graphic designer does not enter the equation until the receptionist says ?I can?t do it. It?s above my skillset!? Only then – after everyone in the company has had a crack at it
– does the company find it necessary to hire the dreaded graphic designer. Why dreaded? Because graphic designers aren?t always easy to work with. They understand and see things from a certain Artsy perspective and often times refuse to stray from their vision.
That is one of the reasons I found a way – using a free eBook cover creator site – to generate my own ecovers. More details in this video: Not all graphic designers are made equal though, so here are a few things to look for when hiring your own art guy.
#1.) Experience: How much experience do they have? Have they worked on something like this before? Can they provide examples of similar work? Just because they haven?t done something like this before does not being they can?t do it, but it will give you confidence in knowing that they can. And for them there is the added benefit that they have a pretty good idea of what they are getting themselves into.
#2.) Attitude: How willing are they to work with you until you are happy? Find this out upfront. Everyone hates their work getting criticized – especially artistic people – but such is the nature of the graphic design business. They got to have strong shoulders to take verbal abuse without dissing it out.
#3.) Professionalism: Are they set up to tackle your project? Or will they require you to purchase Photoshop and other editing software before they can get started? The last thing you want is to hire someone with only classroom experience.
There are plenty of college graduates and online ?graphic artist? certificate holders that have no clue what they are doing – and yet claim to be experts. Weed them out. Only take the ones that come across as confident business owners. Follow those three recommendations when finding your own graphic designer and you will save yourself hours of frustration. Why stress over something you can control? Definitely hire someone to work for you – but make sure you hire the right person. The wrong person can cause you more grief than they save you, so choose wisely.